AEO Keyword Explorer
Explore the types of questions users ask ChatGPT and Gemini about your industry — curated queries that represent common AI interactions.
These are curated examples of common AI query patterns, not sourced from actual search data. Use them as inspiration for understanding how people interact with AI assistants.
Questions users ask AI about software products, project management, and B2B tools.
What is the best project management tool for remote teams?
How does Slack compare to Microsoft Teams for small businesses?
We're a 10-person startup — what CRM should we start with?
How do I choose an email marketing platform?
My SaaS has high trial signups but low conversions — what is product-led growth and would it help?
Best alternatives to Salesforce for small companies
How do I reduce churn in my SaaS product?
What's a good tool for tracking feature adoption in a SaaS product?
Notion vs Confluence — which is better for documentation?
How do I set up automated onboarding emails?
I keep hearing about customer data platforms — do I actually need one for my SaaS?
Best no-code tools for building internal dashboards
We're thinking about switching from flat-rate to usage-based pricing — how does that work in SaaS?
What project management tool has the best free tier?
How do I migrate from one CRM to another?
Airtable vs Monday.com for marketing teams
Why AEO Keywords Matter
As more people use AI assistants for product research and recommendations, the queries they ask are becoming a new form of search intent. Brands that understand these queries can create content that directly answers them — making it easier for AI models to find and cite their information.
- AI assistants typically mention only a few brands per query — visibility matters
- AEO queries represent the types of questions that can influence purchasing decisions
- Conversational queries provide richer intent signals than traditional keywords
- Monitoring AEO keywords helps you understand your AI share of voice
- Content that directly answers common AI queries may improve your chances of being cited
Understanding Query Intent
Informational
Users seeking to understand concepts, trends, or how things work. These queries build awareness and establish authority.
Example: "What is generative engine optimization?"
Comparison
Users comparing specific products, services, or approaches. These high-intent queries can influence purchasing decisions.
Example: "Shopify vs WooCommerce for beginners"
Recommendation
Users asking AI to suggest the best options. AI models frequently name specific brands, particularly for well-known products and services.
Example: "What is the best CRM for startups?"
How-to
Users looking for step-by-step guidance. AI models often recommend specific tools and services within their instructions.
Example: "How do I set up email marketing?"
Frequently Asked Questions
What are AEO keywords?
AEO (Answer Engine Optimization) keywords are the questions and queries people type into AI assistants like ChatGPT and Gemini. Unlike traditional SEO keywords, AEO keywords tend to be conversational and intent-rich, and may result in AI models recommending specific brands or products. However, optimization alone doesn't guarantee AI mentions — citations depend on training data, content authority, and relevance.
How is this different from traditional keyword research?
Traditional keyword research focuses on what people type into Google search. AEO keyword research focuses on what people ask AI assistants — these queries tend to be longer and more conversational, and AI responses often include specific brand recommendations rather than a list of links.
How should I use these keywords?
Use these keywords to understand what questions drive AI recommendations in your industry. Create content that directly answers these queries, use structured data to make your content machine-readable, and monitor whether AI models mention your brand for these queries using PromptScout.
Where do these queries come from?
These queries are curated examples of the types of questions users commonly ask AI assistants. They reflect the natural, conversational style that people use when asking ChatGPT and Gemini for recommendations, comparisons, and how-to guidance. They are not sourced from usage data or search volume metrics.
How often are the keywords updated?
We periodically review and update the keyword list to keep it relevant as AI search patterns evolve. New industries and queries are added based on emerging trends and common AI interaction styles.