PromptScoutWhat is AI Visibility?
AI Visibility is the degree to which a brand, website, or entity appears in AI-generated answers and AI search results for relevant queries. AI Visibility can be measured through mentions, citations, and source attribution.
Quick definition
AI Visibility means how often AI systems show or reference a site or entity when answering questions.
How AI Visibility works
- AI Visibility depends on whether content can be discovered by crawlers and retrieval systems.
- AI Visibility depends on whether content is selected as a source for LLM answers.
- AI Visibility can vary by platform based on ranking, retrieval methods, and citation behavior.
- AI Visibility can be monitored by running consistent prompts over time and recording mentions and citations.
Why AI Visibility matters
AI Visibility matters because many user journeys now begin in conversational search and AI overviews.
AI Visibility affects:
- discovery when users do not click through to websites
- demand generation when an AI assistant recommends or compares options
- brand accuracy when AI systems summarize an entity incorrectly
Example use cases
- Tracking how often a domain appears in citation in AI answers for high-intent prompts.
- Monitoring LLM answers for brand mention frequency and changes over time.
- Comparing AI search results coverage across informational and commercial query intent.