Profound alternatives in 2026
By Łukasz Starosta, Founder
Updated
The Profound alternatives worth comparing are PromptScout, Otterly.AI, Peec AI, Semrush AI Visibility Toolkit, Scrunch, AthenaHQ, Rankscale and Ahrefs Brand Radar. Profound lists a short trial for brands, then a demo and a custom Enterprise price. Enterprise covers up to nine engines and adds marketing agents. The table sets each alternative's price, entry plan, engines and free option next to Profound's, from vendor pages checked November 1, 2026.
PromptScout publishes this page and ranks itself first. We did not test the other tools. Each fact comes from the vendor's own page, linked in the table with the day we read it.
Profound and 8 alternatives side by side
The first row is Profound. The rest follow the order of our guide to AI visibility tools. Each row links to the page its facts come from.
| Tool | Best for | Starting price | Entry plan | Engines | Free option | Source |
|---|---|---|---|---|---|---|
| ProfoundCompared | Enterprise teams with a budget for a sales-led platform | No self-serve brand plan; Enterprise is priced on request | 7-day trial: 50 prompts a day on ChatGPT, Gemini and Google AI Overviews | Up to 9 on Enterprise: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, Exa Search | 7-day trial | Profound pricing, checked |
| PromptScout | Small teams that want each gap to become a task | $15/month | Starter: 15 prompts, checked weekly on 5 engines | ChatGPT, Gemini, Google AI Overviews, Perplexity, Bing Copilot | Free AI visibility check and one free check of 3 questions on ChatGPT, Gemini and Google AI Overviews; ongoing monitoring needs a paid plan | PromptScout pricing, checked |
| Otterly.AI | Low-cost daily tracking for a small team | $29/month ($25 billed yearly) | Lite: 15 search prompts, tracked daily | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Claude, Google AI Mode and Gemini are add-ons | Free trial | Otterly.AI pricing, checked |
| Peec AI | Marketing teams and agencies that report by model and country | $95/month | Starter: 50 prompts on 3 models you choose, tracked daily | Pick 3 of ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI; more models are add-ons | Free trial | Peec AI pricing, checked |
| Semrush AI Visibility Toolkit | Teams that already run SEO in Semrush | $99/month | 25 tracked prompts, 1 project, 1 domain for brand performance reports | ChatGPT and Google AI Mode are the engines Semrush's help page names | None; the toolkit has no trial | Semrush AI Visibility Toolkit help page, checked |
| Scrunch | Brands that want many prompts across many engines | $300/month ($250 billed yearly) | Starter: 350 custom prompts and 1,000 industry prompts | ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI | 7-day trial of Starter, no credit card | Scrunch pricing, checked |
| AthenaHQ | Trying a broad tool for free before paying | Free plan; paid plans from $295/month | Starter: 3,600 credits a month across 11 models | Free plan: ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot. Starter adds Google AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral | Free Essential plan with 300 credits | AthenaHQ pricing, checked |
| Rankscale | Covering many engines on a small budget | $17/month, billed yearly only; Pro $84 to $99/month | Essentials: 120 credits a month, up to 480 AI answers | 17+ AI engines on every plan | No free plan; Pro has a trial | Rankscale pricing, checked |
| Ahrefs Brand Radar | Ahrefs users who want AI visibility next to backlink data | $50/month for custom prompts; $199/month for the AI Visibility Index | Custom prompts refreshed daily; paid Ahrefs plans include a few (5 on Lite) | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Copilot, Claude | None; it needs a paid Ahrefs plan | Ahrefs Brand Radar, checked |
Frequently asked questions
What are the best Profound alternatives?
The Profound alternatives on this page are PromptScout, Otterly.AI, Peec AI, Semrush AI Visibility Toolkit, Scrunch, AthenaHQ, Rankscale and Ahrefs Brand Radar. PromptScout publishes this page and lists itself first, as it does in its guide to AI visibility tools.
How much does Profound cost compared with its alternatives?
Profound: No self-serve brand plan; Enterprise is priced on request. PromptScout: $15/month. Otterly.AI: $29/month ($25 billed yearly). Peec AI: $95/month. Semrush AI Visibility Toolkit: $99/month. Scrunch: $300/month ($250 billed yearly). AthenaHQ: Free plan; paid plans from $295/month. Rankscale: $17/month, billed yearly only; Pro $84 to $99/month. Ahrefs Brand Radar: $50/month for custom prompts; $199/month for the AI Visibility Index.
Which Profound alternatives can I try for free?
PromptScout: Free AI visibility check and one free check of 3 questions on ChatGPT, Gemini and Google AI Overviews; ongoing monitoring needs a paid plan. Otterly.AI: Free trial. Peec AI: Free trial. Scrunch: 7-day trial of Starter, no credit card. AthenaHQ: Free Essential plan with 300 credits.
Where do these facts come from, and how current are they?
Each vendor's facts come from its own pricing or product page, read on the date shown in the table. PromptScout's facts come from its pricing page. We did not test the other tools. Last checked November 1, 2026.