PromptScoutWhat is Entity-Based SEO?
Entity-Based SEO is an approach to optimization that focuses on entities (people, organizations, products, concepts) and relationships rather than only keywords. Entity-Based SEO aims to make content clearly attributable to specific entities and topics.
Quick definition
Entity-Based SEO helps search systems understand what a page is about by focusing on entities, not just words.
How Entity-Based SEO works
- Entity-Based SEO uses consistent names and definitions so an entity is not ambiguous.
- Entity-Based SEO often uses structured data and schema markup to describe entities.
- Entity-Based SEO benefits from internal linking that connects related entities and topics.
- Entity-Based SEO aligns with semantic search, where meaning and relationships matter.
Why Entity-Based SEO matters
Entity-Based SEO matters because many systems rely on entity understanding to surface and summarize information.
Entity-Based SEO affects:
- knowledge graph association and disambiguation
- topical authority signals for a topic cluster
- how AI search results connect answers to sources and entities
Example use cases
- Marking up an organization page with schema markup to define key attributes.
- Using consistent terminology across documentation so an entity is referenced the same way.
- Building a content cluster that links supporting pages to a central concept page.