What is Semantic Search?

Semantic Search is a retrieval approach that focuses on meaning rather than exact keyword matching. Semantic Search uses context and relationships to return results that match the intent behind a query.

Quick definition

Semantic Search finds results based on what the query means, not only on matching the same words.

How Semantic Search works

  • Semantic Search often represents queries and documents using embeddings.
  • Semantic Search can retrieve results by similarity, not just by keyword overlap.
  • Semantic Search uses contextual relevance signals to choose results that fit the query intent.
  • Semantic Search benefits from entity-based signals that reduce ambiguity.

Why Semantic Search matters

Semantic Search matters because it changes how content is discovered, especially for conversational search.

Semantic Search affects:

  • which pages are retrieved for LLM answers and AI search results
  • how long-tail queries are matched to content
  • how content clusters and topical authority influence retrieval quality

Example use cases

  • Using headings that describe concepts clearly so the intended meaning is unambiguous.
  • Improving internal linking so related concepts are connected for context.
  • Optimizing a page for multiple phrasings of the same user intent.

Related terms