PromptScoutPromptScout

What is Prompt Visibility?

Prompt Visibility is the likelihood that a specific entity, domain, or concept appears in the output for a particular prompt. Prompt Visibility can be measured using mentions, citations, or position within the answer.

Quick definition

Prompt Visibility means whether a prompt produces an answer that includes a specific brand, site, or entity.

How Prompt Visibility works

  • Prompt Visibility depends on retrieval and selection of sources for the prompt.
  • Prompt Visibility can change with prompt wording, query intent, and context.
  • Prompt Visibility can be measured across repeated runs using prompt tracking.
  • Prompt Visibility can include citation in AI answers when citations are shown.

Why Prompt Visibility matters

Prompt Visibility matters because AI discovery is often prompt-driven.

Prompt Visibility supports:

  • monitoring AI visibility at the prompt level instead of only overall averages
  • identifying prompts where a site is cited vs only mentioned
  • detecting changes caused by model drift

Example use cases

  • Tracking which prompts produce citations for a domain.
  • Comparing visibility across informational and commercial prompts.
  • Measuring whether visibility changes after on-page SEO updates.

Related terms