PromptScoutWhat is SERP Features?
SERP Features are non-standard search result elements beyond traditional “blue links,” such as featured snippets, knowledge panels, and AI-generated answers. SERP Features are designed to satisfy intent directly or present additional context.
Quick definition
SERP Features are special result formats shown in search results.
How SERP Features works
- SERP Features are triggered when a search engine detects a query type that benefits from a specialized format.
- SERP Features can extract passages, lists, or entity data.
- SERP Features can incorporate structured data to display richer information.
- SERP Features can reduce clicks when the result provides a complete answer.
Why SERP Features matters
SERP Features matters because SERP Features can change click behavior and visibility.
SERP Features also connect to AEO because both focus on answer-ready formatting and extraction.
Example use cases
- Optimizing a definition page to be eligible for a featured snippet.
- Using schema markup to power an entity-style result.
- Monitoring whether AI overviews appear for a prompt set.