PromptScoutWhat is Search Intent?
Search Intent is the reason behind a search query, such as learning about a topic, finding a specific site, or comparing options. Search Intent influences what type of result is most useful.
Quick definition
Search Intent is why someone is searching.
How Search Intent works
- Search Intent can be inferred from query wording, modifiers, and SERP features.
- Search Intent can be informational, navigational, commercial, or transactional.
- Search Intent guides page format choices, such as definitions, lists, or step-by-step instructions.
- Search Intent alignment can influence ranking and selection for snippets.
Why Search Intent matters
Search Intent matters because content that does not match intent is less likely to rank or be selected.
Search Intent also matters for AI search results because AI systems summarize based on the expected answer format.
Example use cases
- Creating an informational glossary entry for a definition query.
- Creating a comparison page for a commercial-intent query.
- Structuring a page so the first paragraph answers the core intent.