PromptScoutWhat is On-Page SEO?
On-Page SEO is the practice of optimizing individual pages so search engines and users can understand page topic, relevance, and intent. On-Page SEO focuses on content structure, headings, titles, and internal linking within the page.
Quick definition
On-Page SEO means improving what is on the page so the page matches what people search for.
How On-Page SEO works
- On-Page SEO aligns page content with search intent and query intent.
- On-Page SEO uses clear headings and sections so the page is easy to parse.
- On-Page SEO uses descriptive titles and summaries that reflect the main topic.
- On-Page SEO uses internal linking and anchor text to connect supporting pages.
Why On-Page SEO matters
On-Page SEO matters because the page content is the primary signal for relevance.
On-Page SEO also helps answer engines extract definitions and steps for direct answers.
Example use cases
- Writing a “what is” definition that appears in the first paragraph.
- Reformatting a long page into sections that each match a sub-intent.
- Updating anchor text so internal links are descriptive and consistent.