Brand mentions, competitor tracking, and source analysis

Mention extraction connects a brand name to the answer where it appears. Open a prompt result to read the surrounding text, check the provider, and see which competitors appear alongside it. A mention can be a passing reference, so inspect the wording before reporting it as a recommendation.

Track recurring competitors across completed monitor runs. Compare mentions, rankings, and share of voice on the same questions and providers. Generated analysis also extracts positioning attributes and qualifying phrases. These dimensions can describe audience, use case, price, or product qualities. Sources shows available phrases and excerpts under Competitor language to watch.

Attributes describe what the answers say. Check their wording against the product before treating them as facts. An answer with little detail may have no useful attributes to extract.

Review recurring domains, individual URLs, source categories, and provider context. Displayed citations, returned source URLs, and links attached to brand mentions represent different records. A returned URL alone does not establish whether the provider cited the page or used it to form a recommendation.

Pricing now names brand mention extraction, competitor tracking, source analysis, and positioning attributes explicitly. These capabilities are included from Starter, with monitoring frequency and coverage set by the plan. Growth and higher add Opportunities and Content Briefs.

The updated product pages explain each capability. The core docs now use shorter instructions, numbered steps, and a simpler reading layout.