See how AI describes each brand
Go beyond mention counts. PromptScout extracts positioning attributes and phrases from monitored answers, so you can review how AI describes your brand and competitors. Included from Starter when analysis is available.

Turn descriptions into concrete attributes
Positioning attributes are the qualities an answer assigns to a brand. They can describe price, audience, use case, or a product capability. For example, a phrase such as easy to set up describes a different quality from built for large teams. These dimensions make the wording easier to compare.
- Review extracted attributes and qualifying phrases
- Keep the provider and answer context beside the claim
- Check whether the description matches your product
Review competitor language in Sources
Open Sources and look for Competitor language to watch. It shows phrases and available excerpts from the latest generated analysis. Use a recurring phrase to identify a claim your pages should explain more clearly. Some answers contain too little detail to extract useful attributes.
Frequently asked questions
Are positioning attributes verified product facts?
They describe what collected AI answers say about a brand. Check the original wording and your product before treating an attribute as accurate. Missing attributes mean the analysis has no usable description for that result.
Is there a separate Positioning page in the dashboard?
Positioning evidence appears in the existing analysis workflows. Start with Competitor language to watch in Sources, then inspect the collected answers and competitor results.
Related Features
AI Brand Monitoring
Track brand mentions in AI answers with PromptScout. Review answer context, competitors, and provider results over time. Included from the Starter plan.
Explore AI Brand MonitoringCompetitor Tracking
Compare competitors in monitored AI answers. Track mentions, rankings, share of voice, and the language used to describe each brand. Included from Starter.
Explore Competitor TrackingAI Citation & Source Tracking
Inspect source URLs, displayed citations, recurring domains, and page types in monitored AI answers. Review brand context with PromptScout, starting on Starter.
Explore AI Citation & Source Tracking