Track competitors in AI answers
Track which competitors appear across scheduled runs. Compare their mentions, rankings, and share of voice on the same questions, then open the answers behind each result. Included from Starter.
Compare competitors on your questions
The competitor view shows which brands appear in the answers you collected. Use the leaderboard and share of voice to find recurring competitors, then inspect the prompts and providers where they appear. These metrics describe your monitored answers, not the whole market.
- Compare brand mentions and average positions
- Track share of voice across completed runs
- Inspect answers where a competitor appears and your brand is absent
Inspect what AI says about each brand
Review the phrases AI uses to describe competitors, then check the source URLs attached to those answers. An answer may call a product easy to use or suited to a particular audience. That gives you a specific claim to review against your own messaging.
- Review extracted positioning attributes and phrases
- Check provider context and supporting excerpts
- Inspect source pages before choosing content work
Frequently asked questions
Does PromptScout scan competitor websites?
Competitor comparisons use collected AI answers, extracted mentions, rankings, and source evidence. They do not include competitor website scans or page-by-page website diffs.
Does source evidence explain why a competitor was recommended?
A source link shows which page was returned or cited. Read it alongside the answer to identify relevant claims. The link alone does not prove why the provider recommended a competitor.
Related Features
AI Brand Monitoring
Track brand mentions in AI answers with PromptScout. Review answer context, competitors, and provider results over time. Included from the Starter plan.
Explore AI Brand MonitoringAI Citation & Source Tracking
Inspect source URLs, displayed citations, recurring domains, and page types in monitored AI answers. Review brand context with PromptScout, starting on Starter.
Explore AI Citation & Source TrackingBrand Positioning Analysis
Review the attributes and phrases AI uses to describe brands. Compare positioning evidence, provider context, and competitor language in PromptScout.
Explore Brand Positioning Analysis