What Insights does
Turns your latest monitoring data into prioritized next actions — so you don't have to re-analyze every run from scratch after checking Monitoring, Competitors, and Sources.
What's on the page
Recommendations based on recent runs: recurring visibility gaps, messaging opportunities, and authority signals helping other brands more than yours.
How to use it
- Review the latest run in Monitoring first.
- Open Insights.
- Pick one or two that line up with what you saw in Competitors and Sources.
- Turn each one into a concrete work item — content, website, PR, or positioning.
Best practice
Treat insights like experiments:
- One insight → one change → one re-run.
- Confirm, reject, or refine with the next run.
Don't try to act on ten recommendations at once. The best loop is small: pick one action, confirm it in Monitoring, then document the result in Reports.
Next steps
- Re-run Monitoring after you ship a change.
- Use Reports to show which insights actually moved the numbers.
- Share the Insights feature page with teammates.