Find the analysis
Generated analysis appears within the existing Competitors, Sources, and Content workflows. There is no separate Insights or Positioning dashboard page.
Start with a completed run in Monitoring. Use Competitors to compare brands and Sources to inspect URLs, page types, and competitor language.
Understand positioning attributes
Positioning attributes are qualities AI answers assign to a brand. They can describe audience, price, use case, or capabilities. Qualifying phrases preserve more of the wording used in the answer.
For example, “easy to set up” and “built for large teams” describe different dimensions. Check each phrase against the original answer and your product before deciding to change your messaging.
These attributes are generated interpretations of collected answers. They are not verified product facts or proof of what caused a recommendation.
Check coverage and freshness
Check the analysis date and provider context. A new monitor run can finish before its generated analysis is available. Missing attributes or excerpts mean there is no usable evidence for that part of the result.
Do not treat an empty analysis as proof that a brand has no distinguishing qualities.
Act on a supported finding
Starter includes supporting analysis. Growth and higher add Opportunities and Content Briefs.
Choose a specific finding, inspect its evidence, and decide what to change. Record the completed work. Review subsequent scheduled answers and Reports to see whether the measured result changed.
