How to inspect source citations and evidence

What Sources shows

The sites, articles, docs, reviews, and discussions AI systems cite when they recommend brands in your category. This is the evidence layer behind every ranking you see in Monitoring and Competitors.

What's on the page

• Source domain table
• Source category breakdown
• Brand-quote views
• Reddit enrichment (when available)

How to use it

1. Look for repeat sources, not one-offs.
2. Spot the domains AI systems already trust in your category.
3. Compare your citation profile to competitors that outrank you.
4. Decide where to publish, build links, or strengthen your own pages.

From citation evidence to action

Use Sources to make Tasks and Content briefs more specific:

• If competitors are cited from comparison pages and your brand is absent, create or update a comparison page only when the same gap repeats across prompts or providers.
• If AI answers cite review sites, directories, or community threads, make the Task about third-party proof or distribution instead of forcing an owned blog post.
• If your owned page is cited but ranked behind a competitor page, inspect the page in Website before deciding whether the Task is content depth, structure, freshness, or crawlability.
• If a content or comparison Task already exists, use the cited URLs, source categories, and provider context as inputs for a Content brief.

A good citation-driven Task names the prompt group, the cited source pattern, the page or channel to improve, and the watch window. It should not say a citation gap proves why a competitor won.

Why it matters

If competitors are backed by review sites, community threads, or industry publications you're absent from, that's more actionable than "write better content." Source patterns tell you where to build authority — not just what. Pair this with Website so your own pages are easier to crawl, parse, and cite.

Next steps

• Cross-check rivals in Competitors.
• Make sure your site is cite-able in Website.
• Turn repeated source gaps into weekly work in Weekly workflow.
• See the AI Citation & Source Tracking feature page.