What Competitors shows
Who's winning the AI recommendation space in your category — not just whether you were mentioned, but who keeps showing up instead of you in Monitoring.
What's on the page
- Share of voice across monitored prompts
- Competitor leaderboard
- Timeline of who's gaining or losing ground
When to use it
- A monitoring run moved — and you want to know who moved with it.
- Visibility is flat but a rival spiked.
- You're deciding which competitors to prioritize tracking.
How to read it
- One-off appearance = noise.
- Repeat appearance across runs = signal.
- Same rivals on your key prompts = your real benchmark set.
Focus on sustained patterns, not single data points. Then use Insights to decide what to change next and Reports to show whether the change worked.
Best practice
Pair Competitors with Sources. If a rival keeps winning, Sources usually shows why — reviews, threads, docs, or publications AI systems already trust them for.
Next steps
- Inspect the evidence in Sources.
- Turn gaps into action in Insights.
- Read the AI Competitor Analysis feature page.