What Competitors shows
Who's winning the AI recommendation space in your category — not just whether you were mentioned, but who keeps showing up instead of you in Monitoring.
Competitors is based on monitored AI answers, brand mentions, rankings, share of voice, and supporting sources. It does not scan competitor domains or produce page-by-page competitor website diffs.
What's on the page
- Share of voice across monitored prompts
- Competitor leaderboard
- Timeline of who's gaining or losing ground
- Comparisons grounded in the responses PromptScout collected
When to use it
- A monitoring run moved — and you want to know who moved with it.
- Visibility is flat but a rival spiked.
- You're deciding which competitors to prioritize tracking.
How to read it
- One-off appearance = noise.
- Repeat appearance across runs = signal.
- Same rivals on your key prompts = your real benchmark set.
Focus on sustained patterns, not single data points. Then use Insights to decide what to change next and Reports to show whether the change worked.
Best practice
Pair Competitors with Sources. If a rival keeps winning, Sources usually shows the evidence around that win — reviews, threads, docs, or publications AI systems already trust them for.
Use Website for your owned-domain audit. PromptScout does not need to crawl competitor sites to show recurring AI recommendation patterns.
Next steps
- Inspect the evidence in Sources.
- Turn gaps into action in Insights.
- Read the AI Competitor Analysis feature page.