PromptScoutWhat is Anchor Text?
Anchor Text is the visible, clickable text of a link. Anchor Text helps users and search engines understand what the linked page is about.
Quick definition
Anchor Text is the text you click on in a link.
How Anchor Text works
- Anchor Text provides a short description of the destination page.
- Anchor Text can be used to reinforce terminology and entity names consistently.
- Anchor Text can influence how search engines interpret the topic of the linked page.
- Anchor Text is most useful when Anchor Text is descriptive and not generic.
Why Anchor Text matters
Anchor Text matters because Anchor Text affects navigation clarity and how pages are interpreted.
Anchor Text also supports topical organization in internal linking and content clusters.
Example use cases
- Using “Structured Data” as anchor text when linking to a page about structured data.
- Avoiding generic anchor text like “click here” for important internal links.
- Keeping anchor text consistent across repeated references to the same term.