PromptScoutWhat is Content Clusters?
Content Clusters are groups of related pages organized around a central topic, typically connected through internal linking. Content Clusters are used to cover a topic comprehensively and support topical authority.
Quick definition
Content Clusters are sets of related pages that link to each other around one topic.
How Content Clusters works
- Content Clusters typically have a central page that defines the topic and supporting pages for subtopics.
- Content Clusters rely on internal linking so relationships are explicit.
- Content Clusters can be organized around different search intent and query intent variations.
- Content Clusters help both crawlers and users navigate topic depth.
Why Content Clusters matters
Content Clusters matters because clustered coverage can improve relevance and authority signals.
Content Clusters also support answer engines by making related information easier to retrieve.
Example use cases
- Building a cluster for AEO that includes definitions, measurement, and monitoring workflows.
- Linking blog posts to relevant glossary pages to provide definitions.
- Creating a cluster that separates informational pages from commercial pages.