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What is Internal Linking?

Internal Linking is the practice of linking from one page on a website to another page on the same website. Internal Linking helps users navigate and helps crawlers discover and understand site structure.

Quick definition

Internal Linking means connecting pages on the same site using links.

How Internal Linking works

  • Internal Linking creates paths for crawlers to find pages and pass signals between pages.
  • Internal Linking clarifies relationships between topics, especially in content clusters.
  • Internal Linking uses anchor text to describe the destination page.
  • Internal Linking can influence crawlability and distribution of attention across pages.

Why Internal Linking matters

Internal Linking matters because discovery and context depend on links.

Internal Linking is also useful for AEO because related definitions and supporting pages are easier to retrieve.

Example use cases

  • Linking glossary terms from relevant blog posts to support contextual relevance.
  • Building a content cluster where supporting pages link to a central topic page.
  • Updating anchor text to match the exact concept on the destination page.

Related terms