Know which page is worth writing next
Opportunities now make more focused page recommendations, and a saved Content Brief keeps the buyer question, evidence, and work to finish together.
What changed
- Content Opportunities use buyer relevance and current page evidence before recommending new work.
- An eligible Opportunity can become a saved Content Brief with a page goal, source context, and proof to collect.
- Content keeps the work linked to the Opportunity, so your team can review why the page was proposed before publishing it.
Choose the page with a reason
The strongest content work starts with a buyer question your current pages do not answer well. Opportunities now use that question and available page evidence to make content recommendations more focused.
Open the Opportunity to see the question, relevant sources, and why the page could help. That context gives your team a specific writing job instead of a broad topic suggestion.
Turn the finding into a plan
For eligible content and comparison work, create a saved Content Brief from the Opportunity. It brings the intended reader, page goal, suggested structure, and supporting evidence into one place. It also calls out proof your team needs to supply, such as a current walkthrough, product screenshots, or claims you can verify.
The Content workspace keeps the source Opportunity close to the work. You can return to the brief, review the evidence, and decide what the finished page should say.
Publish with proof you own
Add the first-party material the brief cannot create for you, check every product claim, and publish when the page answers the buyer's question. Record the finished URL with the Opportunity. Later monitoring can show whether the same questions produce different answers.