What Content does
Content turns aligned PromptScout evidence into one saved page brief for a new owned page. It helps decide what to build next and gives a writer the evidence, structure, and missing first-party inputs needed to finish the article. It includes a title, subtitle, description, and short article starters with highlighted gaps for your own evidence. It does not produce a finished article or handle page updates and refreshes. For the public product overview, see the Content briefs feature page.
What needs to exist first
Content briefs are available from Growth when the evidence is ready. A brief needs:
- An active monitor with a completed run for the current brand
- An eligible new-page content or comparison Opportunity selected as the brief source
- Enough monitoring evidence to support a useful page decision
- Brief generation configured for the current environment
Website audits and generated Insights add context when available. They are optional. Without them, the brief stays grounded in monitoring evidence and explains its limits.
If required evidence is missing, PromptScout shows the missing prerequisite instead of generating a generic brief.
What's on the page
- The recommended page opportunity
- Prompt evidence that points to the demand
- Website evidence about the coverage gap, when available
- Source or competitor-framing evidence that supports the decision
- Explicit requests for your original findings, data, examples, and first-party proof
- The saved brief for the selected Opportunity, when one exists
How Opportunities and citations feed briefs
Content works best when an Opportunity already names the content or comparison action. Before generating a brief, confirm the Opportunity has enough evidence:
- Prompt evidence: which buyer question or prompt group creates the need?
- Citation evidence: which cited URLs, domains, or source categories explain the gap?
- Optional Website evidence: which owned page is missing, weak, blocked, or hard to parse?
- Context: do
Trafficor Search data make this page more important this week?
Use the brief to preserve that evidence in one page decision. Do not use Content as a generic writing surface when the Opportunity is really about PR, reviews, distribution, or technical crawlability.
How generation works
Generation is explicit. Opening Content is a read-only action; PromptScout only prepares the brief when you select Prepare content brief for an eligible new-page Opportunity. The saved brief is a durable writing handoff, not a completed article or a visibility guarantee.
PromptScout saves one brief per source Opportunity. Reopening that Opportunity loads its saved brief instead of generating a duplicate.
Best practice
Review the selected Opportunity and its Sources before preparing the brief. Add Insights and Website context when available. Add your own approved findings, data, examples, and first-party proof before writing. Saving the brief keeps the source Opportunity open; it does not publish the page or mark visibility improved.
Next steps
- Review the framing evidence in Insights.
- Confirm owned-page gaps in Website.
- Check the Opportunity source in Opportunities.
- Review later scheduled Monitoring results after the content change ships.
Use a brief with your writing agent
The brief and Markdown research/writing prompt appear side by side on desktop. Use Copy brief and Copy prompt, then paste both into your agent. Add your material there and compose the article in your own tools. The prompt asks the agent to keep placeholders for missing facts and return a draft for review. Use each section’s information icon to see why that section and its evidence are needed. Nothing needs to be entered back into PromptScout.
