Decision guide

How often should I review my brand’s AI search performance?

Use quick checks for operations and longer windows for strategy. One run is evidence to inspect, not a trend.

Provider coverage

ChatGPT

Gemini

AI Overviews

Perplexity

Bing CopilotNEW

Direct answer

Check every completed run for material movement. Review active work each week. Use a monthly view for strategy, and add a review after a launch or major site change.

PromptScout Tasks showing synthetic TechFlow work with prompt, competitor, source, and provider evidence plus a completed result-pending state. — Weekly Tasks keep the reason, evidence, completion state, and later watch window together.Shown with synthetic fixture data.

Each run: spot movement

Look for gained or lost mentions, provider shifts, competitors, and citations.

Monitoring documentation AI Visibility Changes

Weekly: choose the work

Choose the strongest evidence-backed Task and record its receipt and watch window.

Weekly workflow guide Weekly Tasks feature

Monthly: read the trend

Compare visibility, competitors, and completed work across a longer window.

Reports documentation Monitoring reports feature

After a change: verify

After a launch or migration, check the site first, then compare the next run.

Website audit documentation Current monitoring cadences

Scope and limitation

Your available run cadence depends on the current PromptScout plan. Generated answers can also vary between runs, so one movement is a signal to inspect, not proof of a durable trend or proof that one action caused it.

PromptScout plans and cadence

Start with your own prompt evidence

Set up the questions that matter to your buyers, then compare the same evidence over time.

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