What Reports does
Turns raw monitoring data into a weekly summary you can actually share — with founders, clients, or marketing leaders who care about movement, not raw events from Monitoring, Competitors, and Sources.
What's on the page
- Weekly report selection
- KPI movement for the chosen window
- Noteworthy insight signals
- Suggested next actions
How to use it
- Open the latest week.
- Compare it to the prior week.
- Match movement to the actions you took in the same period.
- Decide the next bet.
Best practice
Keep the weekly narrative consistent:
- What changed?
- Why (probably)?
- What's next?
Drill into Monitoring, Competitors, or Sources only when the report raises questions.
Tip
Reports work best when they close the loop: action → re-run → measured impact. That's how you prove the work, not just track visibility. Use Insights for the next action and Website when technical fixes are part of the story.
Next steps
- Turn report findings into work in Insights.
- Drill into Monitoring when numbers raise questions.
- Share the Reports feature page with stakeholders.