Set up the brand and questions
- Enter your website domain.
- Confirm the inferred brand name and add your category, audience, and product context in Brand.
- Review suggested questions in Prompts. Keep questions a buyer could use to evaluate your category.
- Review provider coverage and follow the dashboard's first-monitor setup. Choose a paid plan if the dashboard requests one before the run.
- Open Monitoring after the first run completes.
Use the name customers recognize and the website you want associated with it. Start with a small set of relevant questions. You can edit the setup after reviewing the answers.
Inspect the first results
Open an answer and check the brand mentions, competitors, and source URLs. Confirm which providers completed their responses. A failed or missing response does not establish that your brand was absent.
The first completed run gives you a baseline. Later runs let you compare the same questions and providers. Your plan sets the recurring monitoring frequency.
Continue on your plan
Starter includes brand mention extraction, competitor tracking, source analysis, and positioning attributes. Open Sources to inspect page types and the language used to describe competitors.
Growth and higher add Opportunities and Content Briefs. Use a brief when a content or comparison Opportunity supports a specific page decision. A Website audit can add context, but it is not a prerequisite for every brief.
