What Traffic measures
Traffic tracks three separate buckets after the website collector is installed:
- AI referral visits — browser visits attributed by safe referrer or landing URL attribution.
- AI user fetches — provider user-agent requests triggered by a user action inside an AI product, such as ChatGPT-User or Perplexity-User. These are request observations, not visits.
- Crawler events — AI search crawlers and training or bulk crawlers. These show machine access and crawl activity, not human sessions.
Traffic is built from request-level observations from the site, not estimated analytics or fake bot traffic.
What the labels mean
Keep the labels conservative:
- AI referral visits mean a normal browser visit had supported referrer or safe landing URL attribution. The label does not prove the exact AI answer, prompt, or conversation that led to the visit.
- AI user fetches mean a provider user-agent request appears tied to user action inside an AI product. These are request observations and should not be counted as human sessions.
- Crawler events mean AI search crawlers, training or bulk crawlers, link previews, or classic search crawlers reached the site. These show machine access, not demand or conversion intent.
Use Traffic beside monitoring, citations, Tasks, and Search data. Do not use it as fake attribution for AI answer causality.
Availability
Traffic is in beta and is available on Growth and higher plans. Free and Starter users can see the Traffic and Integrations surfaces with a lock so they know what the feature unlocks before upgrading.
How setup works
- Open your brand dashboard.
- Go to Integrations.
- Choose the install path that matches your stack.
- Install the collector with the site-scoped token.
- Check the setup status and wait for the first real AI referral visit, AI user fetch, or crawler event.
The full raw token is shown once after generation. PromptScout stores token metadata for later Traffic events.
When to ask for setup help
Email lukasz@promptscout.app if you are testing Traffic beta, need help choosing an integration path, or have a stack that needs custom setup guidance.
Next steps
- Review AI answer monitoring in Monitoring.
- Confirm crawler and website readiness in Website.
- Use Traffic in the weekly loop with Weekly workflow.
- Share the Traffic feature page with teammates.